Founded by pet-loving owners, Weruva grew from a simple desire: better, more transparent nutrition for the animals we share our lives with. Rooted in the biological truth that cats and dogs are natural carnivores, its recipes lead with meat-sourced protein and fat while keeping unnecessary carbohydrates low. The brand rejects cheap fillers in favor of … Read more

Amanda Deer is a women-led fine jewelry brand rooted in Austin, Texas. Built on a simple yet meaningful vision, the brand crafts timeless, well-priced pieces designed for everyday life — not tucked away for rare occasions, but worn and loved every single day. Specializing in dainty, wearable designs and customizable engravings, Amanda Deer creates sentimental … Read more

Dormify grew from the real‑world experience of moving into college dorms. Founders noticed many new students felt excited about campus life yet confused about what household items they actually needed. To solve this pain point, they built the brand centered on small‑space living. Beyond dorm‑focused goods, it expands to fit teen bedrooms and rental apartments. … Read more

On a surf and ski tour of California, our founders were sleeping in a van, several miles up a dirt road near a secret hot spring. They awoke the next morning in subzero temperatures with an engine that wouldn’t start, far outside of cell reception and the nearest town. They decided to bundle up in … Read more

In 2014, RTIC was founded in Katy, Texas on the belief that high-quality coolers shouldn’t cost a whole paycheck. Today, our small, experienced team has taken that good sense and applied it to a whole range of durable outdoor gear made for smart people who know a great deal when they see one. Not only … Read more

Jack Henry was born in a California garage in 2015, when founder Kyle Bardus became a father and started questioning the harsh, unpronounceable ingredients in his everyday grooming products. He and his wife developed their first hair pomade with just four reliable ingredients — and a brand was born.Every formula is built from scratch in-house, … Read more

Fellow official brand profile image

San Francisco coffee tools shaped around control, daily ritual, and a clean countertop presence.

BAGGU official brand profile image

California carry goods built around simple shapes, useful capacity, and everyday repetition.

East Fork official brand profile image

North Carolina pottery made for the repeated rhythms of everyday meals.

Gantri official brand profile image

California-made lighting developed with independent designers and digital manufacturing.

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