INDEPENDENT BRAND
MOVA
Born in China in 2024, MOVA set out to make smart cleaning cover the whole home — not just the…
View brand →BRAND DIRECTORY · INDEPENDENT BY DESIGN
Meet the makers.
Know the context.
A global directory for independent brands, bringing each story, official website, and linked Nicemu product selection into one place.
8 BRANDS
Each live profile brings the brand story, official website, and linked Nicemu product selections into one place.
INDEPENDENT BRAND
Lasko
Since 1906, Lasko has made homes feel right — over 100 million units sold, the USA’s #1 heater and fan…
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INDEPENDENT BRAND
Dazuma
Dazuma began in France in 2016, in an unlikely place: a restaurant. The founder’s love of travel and of Chinese…
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INDEPENDENT BRAND
SwitchBot
SwitchBot was built with a simple idea: make homes smarter without the cost and mess of renovation. Its products work…
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INDEPENDENT BRAND
Dreo
Dreo builds a full lineup of smart indoor climate‑control appliances including space heaters, oscillating tower fans, evaporative humidifiers and air…
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INDEPENDENT BRAND
Dormify
Dormify grew from the real‑world experience of moving into college dorms. Founders noticed many new students felt excited about campus…
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INDEPENDENT BRAND
Anker eufy
As a sub‑brand under Chinese tech giant Anker Innovations, eufy focuses on AI‑driven smart‑home solutions. Rooted in the concept of…
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INDEPENDENT BRAND
ferm LIVING
Copenhagen furniture and home objects balancing soft forms with practical everyday use.
View brand →WHAT A PROFILE SHOULD ANSWER
More than
a logo wall.
- 01Who makes it?The company context and story behind the products.
- 02What is listed?Products connected to this brand inside Nicemu.
- 03Where is official information?A direct route to the brand’s own website.
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